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Safety in Contact Centres

 

The principles of health and safety management are the same whether you work in a contact centre or a coal mine. The approach should be identical and broadly in line with the model put forward by the Health and Safety Executive in their practical guide “Successful Health and Safety Management” HSG 65.

The guidance is based on the principles of loss control and quality management, subjects close to every contact centre manager’s heart!

A total loss control system seeks to eliminate underlying failures of management control by proactive and systematic identification of issues, regardless of whether or not they have led to accidents in the workplace. Management failings are, sadly, all too easy to spot after the event.

A critical element of any such system is effective assessment of risk. In a coalmine this is relatively easy for an experienced manager. The majority of the risks are evident and there are established ways of dealing with those risks. Within a contact centre, however, an emerging industry, most of the risks are not evident and there are, as yet, no classic well-defined systems in place within the industry for dealing with those risks.

For example, were you aware that allowing staff the freedom to surf the net whilst on their break as a perk is a really bad idea and can exacerbate health and psychological problems?

New research is underway, conducted by a number of organisations, examining the effects of contact centre working on individuals. However, we are, in all likelihood, some years off seeing the results of that research, thus many managers will inadvertently condone conditions and practises that will contribute towards tomorrow’s ill-health statistics.

The Health and Safety Laboratory (HSL) recently conducted a study on working practices in UK call centres. The study identified some of the potential physical and psychological health risks associated with working in contact centres and highlighted examples of good and poor working practice.

As most readers will already know, around 1.6 - 2% (figures provided by Call Centre Association and Communication Workers Union) of the total UK workforce is employed in contact centres around the UK. This is more than the total number of workers employed in vehicle and steel production and coal mining – the UK’s traditional dangerous workplaces.

When you take into account the number of contact centres estimated between 3 – 5,000 dependant upon which definition you use, the potential for harm in this hitherto unassessed industry is great.

So where does this leave contact centre managers today, given that health and safety legislation applies equally in a contact centre as it does in a coal-mine?

Most managers would want to start with risk assessment and audit. Effective use of these tools will give a clear indication of where an organisation is in relation to legislative requirements and can be used to produce an action plan. A good plan will outline clearly the risks that staff face and most importantly, will identify what needs to be done to control those risks.

Failure to undertake these tasks exposes any organisation to considerable financial loss and, of course, the loss to any individual whose health may suffer as a result of management failings is incalculable.

Having established an action plan from the audit, the next stage would be to define and implement effective policies and procedures for use within the organisation. It is essential that effective training takes place alongside the introduction of new systems for health and safety. Not only is it a legal requirement, but without it, new systems and initiatives quickly fall into disuse, loose credibility and possibly take the organisation backwards in terms of health and safety.

It should go without saying that all training offered in this area should have clearly defined objectives and the results should be measurable. There are few sadder sights than that of a training room, full of people attending a H&S course which they know is of no value to them.

Along with classic “talk and chalk” training courses there many other ways of spreading key health and safety messages thus ensuring that employees and managers alike understand both the requirements of any system and critically, why such systems exist.

Generally, if people understand that sitting, or adopting certain routines can lead to chronic ill health, they will avoid them. If they believe it is just procedure for procedure’s sake, they will not, thus exposing both the individual and the organisation to unnecessary, costly risk.

Finally, after careful introduction of effective policies and processes and training staff to implement, enforce and abide by them, you need to regularly review your system to ensure it remains effective.

The safety cycle should be one of continuous improvement, with a range of proactive and reactive indicators built into the system. Proven indicators in this area include collation of accident statistics, sickness monitoring (reactive) and inspections and audit (proactive). If well designed, the information gleaned from these indicators will enable managers to determine and prioritise areas for improvement.

For all those organisations out there that boast: “people are our most important asset” adopting a total loss control approach to safety management as described is essential.


Paula Green
Personnel Health & Safety Consultants

Commissioned by Contact Centre Management Magazine and published in their suppliers guide 2204.

 

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